Founded in 2018 by Jhalesa Seymour, the brand began with just $67 and a personal need for gentle, natural hygiene products. Seymour, then a student at the University of Central Florida, struggled with irritation from mainstream products and started crafting her own.

“I didn’t see products on the shelf that felt like they were made with me in mind,” Seymour said. “So I created one that was—and that honored women from the inside out.”

Salt XO has since grown into a national brand offering feminine washes, body oils, and scrubs, supported by a dedicated customer base known as the SaltBaes.

The Sacred Seven celebration will reflect on the company’s growth and highlight its future plans. Media coverage is expected across wellness, beauty, and business platforms. Supporters can join online using the hashtag #SacredSeven.

Looking forward, the company plans new products, partnerships, and outreach.

“Salt XO is more than a brand,” Seymour said. “It’s a movement. And we’re just getting started.”